Voice: Calm, clear, confident, and compassionate. We speak like a trusted guide—never overwhelming, always grounded. Whether explaining complex health systems or offering encouragement, we do so with warmth, clarity, and care.
Personality: Human-first, thoughtful, intuitive. We avoid jargon and prioritise emotional intelligence. Our language is empowering, not patronising—because our clients are people, not conditions.
Visual Identity: All visuals must reflect our commitment to dignified care. We favour polished, professional images of real environments, captured in a soft, approachable, and respectful way—never clinical or staged.
We help participants direct their own lives through personalised, dignified support that fosters skills and autonomy.
We build confidence through reliable, clear communication and exceptional care—especially in spinal injury expertise.
We treat each individual with respect and compassion, recognising their story and humanity in every interaction.
We design care that supports physical, emotional, and social health—collaborating with participants and families.
We deliver compassionate in-home services that honour independence and individuality, with clinical and lived experience at the core—specialising in spinal injuries and complex needs.
We aim to redefine in-home care by empowering individuals with personalised support that fosters fulfilment and autonomy. Through relationships, expertise, and holistic wellbeing, we raise the standard of home healthcare.
Every design choice honours the individual. Calm, clear, and centred on real lives.
Our illustrations are a cornerstone of our visual identity...
Example 1: Assisting with a walking frame
Title/Heading: Montserrat
Body: Roboto
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum dignissim convallis sem. Aliquam libero nisi, imperdiet a tincidunt nec, gravida in velit. Maecenas ornare tortor nec sapien fringilla, at ultricies ante suscipit.
Vertical Logo
For profile images like LinkedIn or Facebook.
Banner Logo
Used in website headers and social cover photos.
Lotus Symbol
Perfect for icons, avatars, and square layout needs.
Used for apps, Instagram avatars, and compact branding with a clean white background.
The lotus symbol is also used as a favicon – the small icon in browser tabs and bookmarks.
These signatures are styled to match Dora’s brand and are ready for use. Each one includes a copy button and optional confidentiality footer.
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Georgina Wilding georgina@dorahealth.com.auFounder & Director |
This email and any attachments are confidential and intended solely for the use of the individual or entity to whom they are addressed.
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Georgina Wilding info@dorahealth.com.auFounder & Director |
This email and any attachments are confidential and intended solely for the use of the individual or entity to whom they are addressed.
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Georgina Wilding customer@dorahealth.com.auFounder & Director |
This email and any attachments are confidential and intended solely for the use of the individual or entity to whom they are addressed.
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Georgina Wilding hello@dorahealth.com.auFounder & Director |
This email and any attachments are confidential and intended solely for the use of the individual or entity to whom they are addressed.
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Georgina Wilding support@dorahealth.com.auFounder & Director |
This email and any attachments are confidential and intended solely for the use of the individual or entity to whom they are addressed.